Tourism is the key industry which will contribute to the future economic development of Cyprus, and restaurants are a central component of the tourism industry.
The aim of this program is to encourage and assist restaurants in achieving high and consistent quality standards in everything they do. The best strategies for restaurants, and for other organisations in the hospitality and tourism industries to succeed are to offer excellent value for money to all customers as the means of encouraging greater numbers of customers, including tourists, to use their services and facilities.
A key challenge therefore for all restaurants in Cyprus is to ensure the expectations of customers coincide with the offered service quality, as a central strategy in increasing competitive ability, and obtaining higher numbers of loyal customers. The achievement of high quality by restaurants will help in retaining existing customers and attracting new customers.